Social Media Kit Resources

We invite you to use this collection of vaping, screen time, and stress coping graphics and captions, specifically for use on social media like Facebook, LinkedIn, or Instagram.

Resources

Format and Specs Guide

Approved Aspect Ratios

  • Static Posts: 1:1 square (1080 x 1350 px)
  • Carousel Posts: 1:1 square (1080 x 1350 px)
  • Stories / Reels: 9:16 vertical (1080 x 1920 px)

File Format & Resolution

  • Export as: JPG or PNG for images, MP4 for video Reels
  • Resolution: Minimum 72 dpi, RGB colour

Naming & Versioning

  • Use clear names: Topic_Type_Language_Version
    Example: VapingMyth_Static_EN_V
  • Add date if needed for quick updates:
    VapingTips_Carousel_FR_V2_July2025

Accessibility Quick Tips

  • Always add alt text for images: “Teen vaping device disguised as USB stick”
  • Keep alt text short, clear, and factual.
  • Add open captions to all Reels (on-screen text is best)

Tone & Caption Tips

  • Keep captions short, plain, and supportive
  • Example: “Could stress by why? Learn how to spot the signs → tdsbstarttheconversation.kinsta.cloud”
  • Always end with a clear link to the landing page.

Logo & Slogan Placement

  • Place logo in a corner, away from text.
  • Keep enough clear space: at least the height of the logo on all sides.
  • Use approved slogan and call to action (CTA) on the final frame of every asset.

CTA End-Frame Reminder

Always include an end-frame with:

  • Campaign slogan
  • Landing page link
  • Logo

Myth-buster Post Series

Screen Time

Meta Posts

    Post 1 Copy:

    Need help talking about screen time with your child or teen? Knowing the truth behind common myths can help you start the talk.
    Screen Time Myth #1: Extra hours don’t hurt.
    Truth: Too much screen time, especially late at night, can affect sleep, mood and learning. Balance is key.
    👉🏾 Learn more about healthy limits → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 2 Copy:

    Many kids and teens claim they can multitask with screens, and they might be right. But that doesn’t make it healthy or productive.
    Screen Time  Myth #2: Screens don’t get in the way of schoolwork.
    Truth: Multitasking with devices can make it harder to focus and finish homework well. Unplugging helps kids stay on track.
    👉🏾 Get the facts → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 3 Copy:

    It can help to remind kids (and yourself!) that not all screen time is equal. Remember: it’s about balance, not blame.
    Screen Time  Myth #3: Any screen time is unhealthy.
    Truth: Not all screen time is harmful. Homework, creative projects, and chats with family can be positive. It’s about balance and boundaries.
    👉🏾 Get balance tips → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 4 Copy:

    Many kids use screens to unwind, but too much can actually make stress and moods worse.
    Screen Time Myth #4: Scrolling or gaming lowers stress.
    Truth: While screens can be fun, too much can increase anxiety or cause big mood swings, especially when kids and teens aren’t taking real-life breaks.
    👉🏾 See healthy stress-reducers → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 4 Copy:

    It’s tempting to hope kids will naturally cut back on screen time, but healthy habits start with simple steps now.
    Screen Time Myth #5: Kids will naturally spend less time on screens as they grow.
    Truth: Healthy screen habits need to be taught early. Boundaries and open talks help kids build balance for life, especially when things feels tough.
    👉🏾 Show me healthy habit keys → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

Meta Stories

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Vaping

Meta Posts

    Post 1 Copy:

    Talking with kids about vaping isn’t always easy. Understanding the common myths can help you share the facts calmly and confidently.
    Vaping Myth #1: One puff is harmless.
    Truth: Even trying vaping once or twice can lead to addiction. Nicotine is one of the most addictive substances out there, and youth can get hooked fast.
    👉🏾 Learn more about the real risks → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 2 Copy:

    Some kids think vaping is just harmless steam. But you can help them see what’s really inside.
    Vaping Myth #2: Vaping is just flavoured steam.
    Truth: What’s inhaled isn’t harmless vapour. It’s an aerosol full of tiny particles and chemicals that can damage lungs and more.
    👉🏾 Get the facts → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 3 Copy:

    Many teens believe vaping is safe, especially compared to cigarettes. But they may not know how it really affects their health.
    Vaping Myth #3: Vaping is healthier because it’s not a cigarette.
    Truth: Vaping can harm developing brains, lungs, and hearts. And it can lead to smoking later. For youth, vaping is never safe.
    👉🏾 Find out why → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 4 Copy:

    Kids may vape to cope with stress, but you can show them there are better ways to feel okay.
    Vaping Myth #4: Vaping helps kids handle stress.
    Truth: Many youth vape to cope, but nicotine addiction can actually increase stress and anxiety over time. There are better ways to feel better.
    👉🏾 See healthy alternatives → tdsbstarttheconversation.kinsta.cloud 
    [Instagram version]
    👉🏾 Link in bio to learn more.

    Post 5 Copy:

    Some young people think vaping won’t get in the way. But the truth is, it can hold them back in ways they don’t see yet.
    Vaping Myth #5: Vaping won’t get in the way.
    Truth: Vaping can make it harder to breathe, focus, and stay active. And it could even mean missing out on school, sports, or healthy activities kids enjoy.
    👉🏾 Know what’s at stake → tdsbstarttheconversation.kinsta.cloud
    [Instagram version]
    👉🏾 Link in bio to learn more.

Meta Stories

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Signs and Symptoms Carousel

Screen Time

Meta Carousel:

Post caption:
Kids and teens turn to their screens for lots of reasons: stress, boredom, or to feel connected.

Sometimes, too much screen time can be easy to overlook, but knowing what to look for can help you start the right conversation.

Swipe through for 5 signs your child may be spending too much time online, what it could mean, and how to help them find balance.

👉🏾 Learn more about opening doors to real, honest conversations at home → tdsbstarttheconversation.kinsta.cloud

[Instagram version]
👉🏾 Link in bio to learn more about opening doors to real, honest conversations at home.

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Meta Stories:

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Vaping

Meta Post:

Post caption:
Teens and children start vaping for lots of reasons. Peer pressure and stress are the most common.
Sometimes the signs are easy to miss, but knowing what to look for can help start the conversation.

Swipe through for 5 signs of vaping, what they could mean, and how to help your child cope with stress and peer pressure. Because talking early—and often—can change everything.

👉🏾 Learn more about opening doors to real, honest conversations at home → tdsbstarttheconversation.kinsta.cloud Vaping Conversation Guide

[Instagram version]
👉🏾 Link in bio to learn more about opening doors to real, honest conversations at home.

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Meta Stories:

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Vape Device 101

Meta Post:

Post caption:
What does a vape really look like?
Vaping devices can be small, hidden and easy to miss — but knowing what’s inside helps you spot the signs.

Swipe through to see how they work and what to look for.

👉🏾 Learn more about identifying vaping devices → tdsbstarttheconversation.kinsta.cloud

[Instagram version]
👉🏾 Link in bio to learn more about identifying vaping devices.

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Meta Stories:

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